Clik here to view.
Tablet users will surpass 100 million in the EU-5 by the end of 2014
According to new eMarketer estimates, tablet adoption in the EU-5* continues to rise steadily. The region’s tablet user base will surpass 100 million by the end of 2014. The UK will take the lead with...
View ArticleClik here to view.
Tablets challenge PCs as leading digital video channel in the US
According to eMarketer estimates, tablets will overtake online video—that is, on desktops and laptops—in the near future as the leading device for watching digital video. In 2014, tablet video viewing...
View ArticleClik here to view.
USA: Digital interactions influence 36% of in-store sales
A recent study released by Deloitte “The New Digital Divide” proves that digital has a significant effect on in-store shopping behavior. Indeed, according to the report, today in the U.S., digital...
View ArticleClik here to view.
Mary Meeker’s latest Internet Trends report
Mary Meeker, current partner at Kleiner Perkins Caufield Byers and legendary Morgan Stanley internet analyst, has just published her annual Internet trends report. This year’s report underlines...
View ArticleClik here to view.
Online video will be the fastest growing of all forms of advertising,...
PwC’s annual “Global Entertainment and Media Outlook 2014-2018″ report released yesterday highlights once again the exploding growth of online video advertising spending. According to the study,...
View ArticleClik here to view.
USA : smartphones and tablets now account for more than 25% of online video...
Adobe’s Q1 2014 US Digital Video Benchmark report show that online video viewing continues to proliferate to mobile. Indeed, according to the findings of this study, smartphones and tablets now account...
View ArticleClik here to view.
France: 2014 Ad spend forecasts (by ZenithOptimedia): online (+4.3%), mobile...
ZenithOptimedia has just released the update of its ad spending forecasts in France and globally. According to ZenithOptimedia, the recovery of the ad market in France should happen next year even if...
View ArticleClik here to view.
Study: “Essential Video Game News” in France and Europe
GfK and the Sell have just published a new study “Essential Video Game News” dedicated to the French and the European video game market. This second edition aims to help explain the particularities of...
View ArticleClik here to view.
France: Transformation of Display advertising confirmed, with strong growth...
According to the 12th Edition of the “Observatoire de l’e-Pub” published by the SRI and the Udecam, in partnership with Pwc, digital ad spending in France grew by 3% during the first half 2014. Display...
View ArticleClik here to view.
Europe : What is the adoption rate of mobile-friendly, responsive design site...
Idealo has carried out an analysis of online shops* in 6 different countries. The results indicate to what extent the online shops are optimised for mobile browsing on smartphones...
View Article
